Building a successful shipping strategy for e-stores

It is no longer a secret that one of the most crucial elements in e-commerce is the shipping process.

When the store owner can control the shipping procedure, his business will develop into a fruitful undertaking through which he can satisfy the requirements and desires of every client and send his goods to every location. Understanding how the e-commerce shipping process operates will help the retailer develop a successful strategy and will enable him to choose the right shipping options and locations to serve his online store.

Most shipping companies such as Aramex, SMSA, DHL, UPS, and DHL give pricing for online stores based on the following factors:

Quantity of shipments

The first question that the shipping company will ask the store is how many shipments are anticipated and on what schedule. 

This is because the process of receiving orders, scheduling, and receiving them from the store’s stock is always complex. But what’s even more complex is sorting and sending them back to final customers. These processes always require excellent speed and accuracy, which always raises the cost of this process for shipping companies.

The greater the product quantity, the better the shipping company can cover the shipping costs. This allows the merchant to obtain a reasonable shipping price that enables him to serve his customers without the shipping price being an obstacle or a reason for not making sales.


Serviced location

When building a shipping strategy, the store owner must identify the locations and regions served by the shipping company. They must also ensure the service quality to ensure that the products arrive in the fastest time.

As a result, the customer ends customer will receive the order with a smooth experience. 

Ensuring a good shopping experience encourages the customer to repeat the order in the future. 

Therefore, the merchant may have to deal with more than one company based on the efficiency of each company in the areas it covers. To follow up on several companies and measure their efficiency, the merchant will need the Torod system. 

Working with Torod will help him to manage the shipment. Moreover, it will also help him follow each company’s workflow and identify the service level through a data screen. As a result, the merchant can easily decide to modify the shipping strategy based on the data.

Inventory location

The location of the inventory or the merchant’s warehouse is one of the most important factors to consider when building a shipping strategy. With different products and customer locations, the shipping strategy will differ from the location of the inventory.

If the merchant wants to serve his customers in different geographical areas, he must store his products in the same areas as the customers. However, doing this is difficult and expensive if the merchant wants to do it directly. The best course of action here is to contract with a third party that owns warehouses in these areas. They will be able to serve the customers more quickly and at less expanse. 

Many merchants sell food products, such as cake and chocolate, that are sensitive to temperature and delivery time. He must specify the distance to the customer’s location if they are serving customers within the city. 

If the merchant wants the customers to enjoy the same freshness as they would in the physical shop, the distance should exceed 10 Kilometers.

Store-owned shipping vs. Third party shipping companies

Many store owners serve customers inside the city through their store representatives. This is done due to the proximity of the customer’s location and to ensure the quality of service. But to serve customers located outside the city, you need help from a shipping company.

That is why the shipping process requires a comprehensive system like Torod to organize shipments, whether it is for representatives within the city or for the shipping firm.

Through the shipment automation feature, the Torod system enables the merchant to allocate the cargo directly without performing the customary human attribution. The technology detects the customer’s location and assigns the package immediately to the delegates if the customer is inside the city limits or to the shipping firm if they are outside.

This demonstrates how crucial it is to have a shipping strategy to support the expansion of e-commerce businesses. It is also vital to provide all consumers with the best and most affordable shipping option without encountering too many issues with either customers or shipping providers.

To ensure customer satisfaction and thereby boost store sales, it is vital to,

  • get the best shipping price, 
  • locate the inventory based on the locations of the customers and the products,
  • manage the effectiveness of managing shipments both inside and outside the merchant city.

So sign up at Torod for free and start creating a successful delivery strategy for the online store, automate shipment assignments, and track each shipping company’s performance.